A better web awaits

Our first Super Bowl ad.

A Better Web Awaits, strikes a contrast between two very different visions of the web. All too often, the Internet we experience today is a sea of clutter and spam – dubious discounts, mortgage offers, and weight loss tips abound. As a company, we’ve always fought to keep our product, and our customers’ websites, imbued with a respect for simple and beautiful design. We believe strongly in these values. We believe that a better web starts with your website.

After the Super Bowl, we were thrilled to see so much positive feedback both from our customers as well as those who were just getting to know our company. The ad spot was #1 on Oracle’s Brand Tracker Index, as well as #10 in TiVo’s Top Ten Commercials during the game. It also appeared on best ad lists on Time Magazine and Buzzfeed.

Company: Squarespace
Role: CCO