Bell is the largest telephony and wireless provider in Canada. Bell came to us to brand and create a visual identity for a new youth focused line of mobile phones to be released nation wide.
The idea was to create a visual playground - a world opposite to which the Bell Canada brand exists. We created a city made of pixels for the main website and allowed the users to explore freely through the city to unlock content and other little surprises.
Company: Sid Lee
Role: Art Director