Cravendale - Join in

A cyclist, a pirate and a cow aim to show the nation that Cravendale milk really does matter. The campaign emphasises what's different about Cravendale with the line ‘It’s Not Just Any Milk, It’s Filtered To Make It Purer.’

In this interactive game, join the cyclist, pirate, cow and friends to a live multi-user game which consists of a dance-off video recording extravangaza. Users are able to record videos live with other users on the site and add to the growing gallery or personalized videos from the surreal world of Cravendale


Company: Wieden+Kennedy London
Role: Interactive Creative Director