We partnered with Google on a co-marketing campaign for small business owners around the country. Today to stand out online, you have to look professional. With a custom domain, branded email and a beautiful website you have all the tools you need to get your business started and looking stunning.
We collaborated with 3 small business owners to tell their stories. Starting with Sophia Amoruso, Nasty Gal founder and Girlboss CEO who's mission is to give back to creative female entrepreneurs around the world. Roy Choi and Daniel Patterson, two chefs who's calling is to bring healthy fast food to underserved neighborhoods in America. Finally Kombucha Dog who's business idea brings the best tasting Kombucha drink with a shelter dog on each bottle that you can adopt.
We created 60, 30 and 15 sec films and rich media / static display ads. Not only did we work with each customer to update their Squarespace site with new designs, but we co-created new template designs that people can now use for their own starting point in our store. This is the beginning of the series Designed by ______ which we'll be featuring specific customers across different audiences and collaborating on new designs.
Adage coverage here.
Creativity coverage here.
Adweek coverage here.
Visit the microsite here.
Girlboss x Squarespace template Rally here.
Locol x Squarespace template Feed here.
Kombucha Dog x Squarespace template Foster here.
Role: Chief Creative Officer
Partner: Google, John x Hannes