Introducing a new technology that combines your fitness, diet and all the other activities in your life for a fully integrated program. iFit and iFit Live help you achieve your fitness goals by offering motivation and support in a program format that's both fun and exciting. Run the globe - compete with friends - stay up to date - and do it all while getting into the best shape of your life.
TBWA was tasked to come up with the complete user experience and design of this new holistic service and create a cross platform solution between desktop, mobile and social network integration.
Role: Executive Creative Director