Into the ABSOLUT

A branding and experiential exploration for Absolut Vodka. Using the notion of playful transformation, we extended a vast visual exploration, focusing on the iconic Absolut bottle as the centerpiece for all communications.  

Using the bottle as a catalyst and as a call to action, we created various executions utilizing the bottle as a doorway which unlocks the playful side of you.

Company: TBWA\New York
Role: Creative + Design Director