Journey to zero

Why would a car company want to talk about auto emissions? Nissan understands that the cars of the future aren’t going to look like the ones we’re making today. Cleaner vehicles will make for better business. The zero emission conversation is at the heart of who they are and believe in. 

A Journey to Zero is a piece of brand journalism which believes by asking tough questions can we discover the right answers. And only the right answers can build the momentum, and spur the actions, that will make zero emission travel a reality. The journey is here to support, stimulate, and most of all, to listen to the vibrant conversation about lowering, and eventually eliminating, car emissions. It will take all of us, carmakers and car drivers, to get us where we need to go.


Company: TBWA\Worldwide
Role: Executive Creative Director