LG needed a way to communicate the benefits of its IPS screen technology. The problem is that while high-end products such as the iPhone and iPad use LG's IPS technology for their displays - to the end consumer this is invisible.
We created an iAd which becomes a first person eye examination which allows you to calibrate your vision with the interactive IPS tests throughout the experience. Viewers are then able to view and find IPS powered products by using GPS straight from the iAD.
Role: Executive Creative Director