L'Oreal needed a brand refresh of it's Vichy line of skin care cosmetics . In collaboration between TBWA New York + Paris we pitched and transformed the image, identity and brand to form an iconic visual language used across TV, print outdoor, online and packaging.
This assignment was a crack at our first pitch for a L'Oreal piece of business - which we won. My role was to lead as the Creative and Design Director for the pitch process.
Role: Creative + Design Director