Nike+ Addicts

An online advertising campaign for EMEA which needed to introduce the power of Nike plus to an audience not familiar with the technology When of the misconceptions of running is that it is an individual sport. With Nike plus you can now compete and train with thousands of people from anywhere in the world. 

We created a data visualization of real data coming from the Nike plus community in every rich media banner. Users were able to view live data by distance and time to view the best longest run logged, or the quickest 5km pounded. Viewers were also given the ability to interact with every single runner in the unit to discover taunting quotes and other messages for inspiration.

Company: Wieden+Kennedy London
Role: Interactive Creative Director