Nike - Laced

Basketball expert Isaac Perry is hosting Laced - The love. The Game. The birth of Nike Basketball, a documentary we’re releasing in 7 monthly episodes over the course of the next year. Isaac’s gonna take you back to the legendary players and kicks that made it cool to rock the retro.

In this branded content campaign, we created a documentary which was released in monthly installments to coincide with retro kick product launches. After countless interviews with athletes, playground legends, designers and fans from all across the country - we released the first episode online. After launching, the episodes were shared and syndicated all over, we also created additional video tutorials on how to keep your kicks fresh and exclusive content only released through the Laced site and program.


Company: AKQA San Francisco
Role: Creative Director