The comparisons to all time greats never stop. Jordan, Magic, Oscar Robertson...there is always someone who has done something before. Lebron James is the modern day all-star who culminates everything into his game - one might say that he is a once in a lifetime athlete.
In this campaign we created an idea around the notion of Lebron James as not being the next superstar basketball player, but the first of its kind, never seen before talent. In this interactive experience we see how Lebron uses the basketball court as his canvas - every move creating unique pieces of art, every piece of art, a one of its kind.
Company: AKQA San Francisco
Role: Creative Director