Nike - Play what you see

Inspired by the English Rugby teams 2008 World Cup jersey, this Nike Rugby campaign focused on creating a visual brand platform for the team to be used online, retail and outdoor venues around the World Cup.

Created for this event was a microsite which ticked down to the opening game. Fans were introduced to a unique navigational system which unlocked bespoke video content from the players and coaches leading up to the big game. The visual identity was also used for posters, billboards and welcomed fans at the Nike Store on Regent st.


Company: Wieden+Kennedy London
Role: Creative Director