Nike - Run on air

Introducing the new Air Max 360. The first of its kind full Air Max sole to cushion your every step and every push. 

Counting down to the official product launch - we created a teaser campaign which slowly unveiled the secrets and details of the shoe. When first released, the site teased an abstract view from inside the Air bed of the sole, then continuing as time past to unveil the upper body of the shoe and then finally unveiling the product to the world 2 weeks later.

Company: AKQA San Francisco
Role: Associate Creative Director