The PauseScape is the more playful other side of anything and everything. While it has always been there, most people are unaware of it...until now.
Recently, the gateway to The PauseScape was discovered. On the other side is a fantastical world, where things are a bit more lighthearted and a lot more fun.
The PauseScape is a social media activation campaign to drive awareness and engagement within the Twix fan community.
Company: TBWA\New York
Role: Creative Director