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2 years after the launch of Squarespace 6, we realized that in order to get our product to the place we all wanted it to be - it would take a drastic overhaul.

Squarespace 7 is not only a complete overhaul of the user experience, but also the launchpad of many new features and complimentary products to help our customers with their websites and beyond. 

When we set out to create a launch film for the event, we drew from the insight that Squarespace 7 was like starting from a blank page, and what you can do on that page is endless. We also created a 30 second cutdown which premiered during the World Series

Company: Squarespace
Role: Chief Creative Officer
Partner: Special Guest / 1st Ave Machine