Using solely a 3d model of the Grand Vitara as our only asset from Suzuki, we devised a microsite that brought out the features of the automobile to its essence. A sleek minimal design was introduced to showcase all of the features and product benefits in a very linear navigation which seamlessly flows from one section to the next. The site was designed to show every single curve of the car, inside and out, with dramatic lighting and ambience. At the end it gives the user the option to customize the color of the interior and exterior of the car.
Company: Sid Lee
Role: Art Director