You Should

At Squarespace, we encourage everyone who has a passion, dream or idea to act on it, and to turn that dream into reality with a Squarespace website. We are continually inspired by our incredible customers and as a call to arms, want to inspire even more people to follow their passion with our new campaign “You Should”.

You should follow your dreams, you should pursue your passions, you should burn the midnight oil, you should make your dream a reality. This campaign features real Squarespace customers who embody the “You Should” attitude; the creators, makers and doers who have followed their passions and acted on their ideas.

We created a set of videos that feature real customers, the manifesto 60 sec spot premiering on the Golden Globes. 

Company: Squarespace
Role: Chief Creative Officer
Partner: Anomaly