Squarespace's mission is to provide creative tools that power the future of the web. From designers creating the next generation of web and mobile experiences, to anyone managing their own online presence for the first time, Squarespace provides elegant solutions that set new standards for online publishing. 

I am proud to have recently joined as the Chief Creative Officer of Squarespace as of January 2013. My role will be to continue on the strong foundation established and to guide the product, design and marketing teams into the next chapter. Stay tuned.

Check out Squarespace

Company: Squarespace
Role: Chief Creative Officer

Projeqt is a real-time dynamic presentation platform. Give your presentations a heartbeat by grabbing your old dusty presentations, or create one from scratch with our user-friendly dashboard, and let your stories free. By pulling live tweets or blog feeds, inserting an interactive map, adding audio notes or simply streaming videos that you've found on the web - they can all live in real-time and be shared for everyone to see.

Projeqt was created by TBWA\Worldwide and Pilot.is - a internal product development unit which creates products living at the intersection of marketing and engineering. My role as Founder and Designer on Projeqt was to lead overall Product Strategy, Design, UX and Marketing for the group.

Projeqt was recently named the Best Educational Resource of the year at SXSW Interactive 2012 and has been featured in Mashable and Fast Company.

Check out Projeqt

Read the Mashable Article

Company: TBWA + Pilot.is
Role: Founder and Lead Designer

Make it easy for your brand to create real-time, social campaigns for the web. Spotlites allow you to distribute dynamic content to your current website, microsite, Facebook page and more, all in a matter of seconds. Manage your entire brand presence online from one destination.

Spotlites was created by TBWA\Worldwide and Pilot.is. My role as Founder and Designer on Spotlites was to lead overall Product Strategy, Design, UX and Marketing for the group.

Check out Spotlites

Company: TBWA + Pilot.is
Role: Founder and Lead Designer

Workflow Simplified. Rounds is a product to help manage the creative workflow process on all screens. 

We all know how hard it is to gather feedback from the Creative Director, send assets for approval to the client - manage the creative and production process remotely. Rounds is a tool to simplify the creative and production process both internally and externally - using mobile devices as a second screen to annotation and commenting.

Rounds was created by TBWA\Worldwide and Pilot.is. My role as Founder and Designer on was to lead overall Product Strategy, Design and UX for the group.

Rounds is currently in build and will be releasing an Alpha in the near future.

Company: TBWA + Pilot.is
Role: Lead Designer + UX

Digital Arts Network (DAN) is the global digital network of TBWA, covering teams in six continents and 18 countries. DAN is the unification of TBWA’s digital talent, encompassing over 700 digital specialists within the network across 18 countries.

DAN is a formal global structure for how TBWA approaches digital and integration, rooted in TBWA’s Media Arts philosophy that, everything between a brand and an audience is media and that increasingly, those touch points are digital. 

The core competencies of TBWA\DAN include creative technology, UX, e-commerce, social media, content, mobile, IP and platforms, analytics, search, audience behavior and production. 

The unique differentiator of TBWA\DAN is that clients get the best of local and global talent, best-of-breed specialists, resources and IP through one local entry point.

Visit DAN

Read about DAN on AdAge

Company: TBWA + DAN Worldwide
Role: Worldwide Executive Creative Director

Pilot is a Design + Technology group which creates artful, handcrafted products that live at the intersection of marketing and product engineering.

Part of the TBWA\Worldwide group and Omnicom - Pilot's mission is to look at inefficiencies of agencies and big corporations and to use these pain points as seeds for new product ideas. 

My role as President and Chief Creative Officer was to lead new product ideas into a minimum viable product, look at the business potential and scale with opportunity. As an acting Board member my duties also included steering quarterly Board meetings.

Company: Pilot.is
Role: President + Chief Creative Officer

Read the Fast Company article

Read the Campaign article

Why would a car company want to talk about auto emissions? Nissan understands that the cars of the future aren’t going to look like the ones we’re making today. Cleaner vehicles will make for better business. The zero emission conversation is at the heart of who they are and believe in. 

A Journey to Zero is a piece of brand journalism which believes by asking tough questions can we discover the right answers. And only the right answers can build the momentum, and spur the actions, that will make zero emission travel a reality. The journey is here to support, stimulate, and most of all, to listen to the vibrant conversation about lowering, and eventually eliminating, car emissions. It will take all of us, carmakers and car drivers, to get us where we need to go.

Company: TBWA\Worldwide
Role: Executive Creative Director

LG needed a way to communicate the benefits of its IPS screen technology. The problem is that while high-end products such as the iPhone and iPad use LG's IPS technology for their displays - to the end consumer this is invisible.

We created an iAd which becomes a first person eye examination which allows you to calibrate your vision with the interactive IPS tests throughout the experience. Viewers are then able to view and find IPS powered products by using GPS straight from the iAD.

Company: TBWA\Worldwide
Role: Executive Creative Director

Introducing a new technology that combines your fitness, diet and all the other activities in your life for a fully integrated program. iFit and iFit Live help you achieve your fitness goals by offering motivation and support in a program format that's both fun and exciting. Run the globe - compete with friends - stay up to date - and do it all while getting into the best shape of your life.

TBWA was tasked to come up with the complete user experience and design of this new holistic service and create a cross platform solution between desktop, mobile and social network integration.

Company: TBWA\Worldwide
Role: Executive Creative Director

The Beautiful Connections campaign is an abstract study on the beauty of conversation and connectivity. Users can explore, create and share their own messages through the Beautiful Generator engine for desktop and the Symbian mobile application. 

Viewers can also experience four installation films with various artists and experience what the Nokia E71 can do for you.

Matt Pyke gives human characteristics to abstract spheres. The film follows the colliding, attracting, forming groups, populating the landscape

"The more connections I make, the further I can reach across the world - finding inspiration in every person I meet." Matt Pyke

For SHFT the concept of Beautiful Connections can be simply conveyed by one work - love. The film visually explores the powerful spark that flies between two people when they communicate.

The film traces the artist's daily journey between East and North London, documenting signs, road names,overheard conversations and ads. It is a study of the everyday things that become landmarks on the journey between two people.

"Visually I wanted the feeling of a condensed connection, a dense torrent of information connecting people." Carl Burgess

Marcus Wendt of field is interested in interactivity and social dynamics within groups. his film switches between a macro and a micro perspective on networks, exploring the invisible space between two people.

"Beautiful in that sense means to me: elegant, lightweight and almost effortless." Marcus Wendt

Company: Wieden+Kennedy London
Role: Interactive Creative Director

Are you an Electro Blipper, Table Turnin' Hopper, Animal Rocker, Pink Popper and Philarmaniac? 

An integrated campaign for Nokia featuring their music handsets that ran across TV, print, radio and digital. The work features illustrated headphones that represent different genres of music from hip hop to rock 'n' roll, celebrating the passion that people have for their music. With track in hand and a pair of customized headphones to wear, you can then upload a headshot or pick from a handful of default ones to create your own character.

Save and download it to your desktop, use the embed code to plant it on your blog, upload to YouTube or post it on your Facebook profile and share with friends. 

Company: Wieden+Kennedy London
Role: Interactive Creative Director

The aim of the competition was simple: get as many people around the world designing their perfect Nokia Bluetooth headset inspired by their favorite piece of music. And in return we will make that design into a fully functioning headset that you can keep forever.

The competition attracted interest from both serious designers and novices alike, with designers able to download a template and use any tool at their disposal to create their design, or simply use tools from our provided style palette to get creative.

At the end of the competition we flew the winning designers in from as far afield as Sao Paulo and as close by as London to help put the finishing touches to their headsets. We spent a few days with them in London before finally revealing the final product by an industrial designer from Nokia.

The winning entries were showcased in the Nokia Flagship stores around the world.

Company: Wieden+Kennedy London
Role: Interactive Creative Director

Imagine finding a phone that belongs to somebody else - filled with personal text messages, contacts, photos, voicemails and private videos. It’s like having a window into somebody’s life. If you found this phone, would you be tempted to look through it?

In this voyeuristic campaign for Nokia we focus on the evolved role phones play in our lives. We invite the audience to explore the lives of three characters - Anna, Jade and Luca in intimate detail, in real time, through their handsets. Through a 24/7 feed of content, for over 6 weeks, fusing scripted content with real life audience interaction, fans were able to learn everything about the characters through their text messages, photos, videos and calls via a microsite, widget, facebook pages and many other channels.

Company: Wieden+Kennedy London
Role: Interactive Creative Director

Inspired by the English Rugby teams 2008 World Cup jersey, this Nike Rugby campaign focused on creating a visual brand platform for the team to be used online, retail and outdoor venues around the World Cup.

Created for this event was a microsite which ticked down to the opening game. Fans were introduced to a unique navigational system which unlocked bespoke video content from the players and coaches leading up to the big game. The visual identity was also used for posters, billboards and welcomed fans at the Nike Store on Regent st.

Company: Wieden+Kennedy London
Role: Creative Director

The comparisons to all time greats never stop. Jordan, Magic, Oscar Robertson...there is always someone who has done something before. Lebron James is the modern day all-star who culminates everything into his game - one might say that he is a once in a lifetime athlete.

In this campaign we created an idea around the notion of Lebron James as not being the next superstar basketball player, but the first of its kind, never seen before talent. In this interactive experience we see how Lebron uses the basketball court as his canvas - every move creating unique pieces of art, every piece of art, a one of its kind.

Company: AKQA San Francisco
Role: Creative Director

Basketball expert Isaac Perry is hosting Laced - The love. The Game. The birth of Nike Basketball, a documentary we’re releasing in 7 monthly episodes over the course of the next year. Isaac’s gonna take you back to the legendary players and kicks that made it cool to rock the retro.

In this branded content campaign, we created a documentary which was released in monthly installments to coincide with retro kick product launches. After countless interviews with athletes, playground legends, designers and fans from all across the country - we released the first episode online. After launching, the episodes were shared and syndicated all over, we also created additional video tutorials on how to keep your kicks fresh and exclusive content only released through the Laced site and program.

Company: AKQA San Francisco
Role: Creative Director

An online advertising campaign for EMEA which needed to introduce the power of Nike plus to an audience not familiar with the technology When of the misconceptions of running is that it is an individual sport. With Nike plus you can now compete and train with thousands of people from anywhere in the world. 

We created a data visualization of real data coming from the Nike plus community in every rich media banner. Users were able to view live data by distance and time to view the best longest run logged, or the quickest 5km pounded. Viewers were also given the ability to interact with every single runner in the unit to discover taunting quotes and other messages for inspiration.

Company: Wieden+Kennedy London
Role: Interactive Creative Director

Which Kobe will you face? The all-around game? The power game? Or maybe the finesse game?

Kobe Bryant is a defenders nightmare. His triple threat game always adapts to his next opponent - why shouldn't his shoe do the same? The new Zoom Kobe comes in 3 designs for 3 different styles of play. Whether its the supercomfort for the all around game, the superstrength for bigger opponents bringing you down low, or maybe the superlite for those extra quick point guards.

This campaign showcases the super human characteristics of the 3 sides of Kobe in order to communicate the engineered modifications of each Zoom Kobe tailored designs.

Company: AKQA San Francisco
Role: Creative Director

A cyclist, a pirate and a cow aim to show the nation that Cravendale milk really does matter. The campaign emphasises what's different about Cravendale with the line ‘It’s Not Just Any Milk, It’s Filtered To Make It Purer.’

In this interactive game, join the cyclist, pirate, cow and friends to a live multi-user game which consists of a dance-off video recording extravangaza. Users are able to record videos live with other users on the site and add to the growing gallery or personalized videos from the surreal world of Cravendale

Company: Wieden+Kennedy London
Role: Interactive Creative Director

Project Gotham Racing 3 brings to you the most realistic, jaw dropping dream machines right at your finger tips. One of the very first launch titles for the XBOX 360, PGR3 needed to create noteworthy buzz to get fans of the franchise excited about the new game - and the new platform.

The idea was simple. These cars are meant to be driven fast and only fast, therefore the idea was to drive the site. The only navigation being to accelerate as quick as possible - the user is prompted to accelerate to different levels and unlock content. Interesting things will happen once you break the speed barrier of 180 mph, unlocking new levels and with a few surprises.

A hidden easter egg was placed on the microsite by pressing a button combination sequence of keys. The code was seeded in gamer forums and fan blogs and soon people were buzzing about a video starring J Allard - the creator and founder of the XBOX himself.

Finally an online advertising campaign coincided with the site launch to drive traffic. We created a point roll rich media unit to create an interactive message generator from the banner.

Users were greeted with a chance to test drive one of 3 hero cars from the game. The user was then prompted to type a message and watch quick cuts of game footage of your chosen car burning rubber on the asphalt creating skid marks with your message written out. You could then send the message out to a friend from the banner itself and drive your friend to the PGR3 microsite to create their own.

Company: AKQA San Francisco
Role: Creative Director

At Guru Cycles - they take cycling seriously. Custom bespoke riding machines tailored for each individual to fit like a glove. Being so serious about cycling requires many hours of training and dedication - only the few can find themselves at the top of the mountain.

In this campaign, we created a collection of tongue in cheek mini games to demonstrate the passion that Guru employees have for their sport and craft. A rallying cry handbook for the devoted - whether its to win at all costs by blinding your challengers with a wad of spit, or going on that leisurely sunday ride alone trying to leave your wife in your dust for some solace. This is the manifesto and creed that must be followed - show your devotion and bow down to the almighty cycle

Company: Sid Lee
Role: Art Director

Introducing the new Air Max 360. The first of its kind full Air Max sole to cushion your every step and every push. 

Counting down to the official product launch - we created a teaser campaign which slowly unveiled the secrets and details of the shoe. When first released, the site teased an abstract view from inside the Air bed of the sole, then continuing as time past to unveil the upper body of the shoe and then finally unveiling the product to the world 2 weeks later.

Company: AKQA San Francisco
Role: Creative Director

Bell is the largest telephony and wireless provider in Canada. Bell came to us to brand and create a visual identity for a new youth focused line of mobile phones to be released nation wide.

The idea was to create a visual playground - a world opposite to which the Bell Canada brand exists. We created a city made of pixels for the main website and allowed the users to explore freely through the city to unlock content and other little surprises.

Company: Sid Lee
Role: Art Director